Privacy

We review baby gear; we don't collect babies' data — or much of anyone's. Here's exactly what happens when you visit this site, in plain English.

Analytics

When analytics are enabled, we use anonymous, aggregate statistics — which pages get read, roughly where visitors come from — to figure out which reviews are useful. We can't identify you personally from it, and we don't try to.

Advertising pixels

We may load Meta (Facebook) advertising pixels, selected by your visitor region, to measure how well our own ads perform. These are standard Meta tools and are covered by Meta's own privacy policy. Where the law requires consent, they only load after you accept the cookie banner.

Affiliate links

Some links on this site are affiliate links, which means we may earn a small commission if you buy through them — at no extra cost to you. Affiliate links never change our verdicts. If a product loses, it loses, commission or not, and we'll tell you to skip it in capital letters if we have to.

Partnerships

We buy most products ourselves, at full retail price. When a brand sends a sample or sponsors anything, we label it clearly in the review itself — no fine print, no buried disclosures.

What we don't do

We never sell your data. We don't run email lists that follow you around, and we don't share anything with third parties beyond the analytics and advertising tools described above.

Questions?

Anything unclear, or want something removed? Reach us through the About page and a real person will answer.